Optiphi is a scientifically-based South African skincare brand that focuses on skin rejuvenation. Their active products contain optimal concentrations of ingredients that promote cellular rejuvenation, making them especially suitable for South African skin. Optiphi is developed by Skin Rejuvenation Technologies, a company with a majority of female staff that places a major emphasis on staff development. Optiphi is part of the Southern Medical Group and offers highly active, results-driven skincare for all skin types and tones. Their purpose is to understand skin imbalances and provide effective skincare solutions.

Optiphi Product Ranges consist of the following:
Classic Range: A collection of essential products for daily use, including cleansers, toners, and moisturizers.
Active Range: Products designed to promote cellular rejuvenation, including serums and treatment masks.
Body Range: Products formulated to improve the appearance and texture of the body, including body washes and lotions.